Privacy Policy
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General
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What information do we collect?
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How do we use this information, and what is the legal basis for this use?
We process personal data for the following purposes:
- To conduct our business and pursue legitimate interests -- in particular, to:
- Provide our services to you, including: responding to any questions you may have of us; providing you with recommendations on products in our stores or on our Site; maintaining your shopping cart on our Site; assessing your applications with us for any of our services or loyalty programmes; providing our Privilege Card to you; fulfilling any orders you may make with us (including verification and security checks of your details, performing appropriate anti-fraud checks such as credit / identity checks, processing of your payments, shipping to you the products that you have ordered from us, and processing your returns or exchanges of our products); providing free Wi-Fi services to you at our physical stores; providing mobile application services to you; personalising our services to you and enhancing your experience in using our services;
- Monitor the use of our Site and our services (both online and offline), and use your information to help us monitor, improve and protect our products, content, services (both online and offline) and our Site;
- Analyse trends, usage, browsing and shopping behaviour with us (whether on an individualised or anonymised and aggregated basis), which helps us better understand how you and our collective customer base access and use our Site, stores and services, for the purposes of:
- improving our services;
- responding to customer needs and preferences;
- measuring the effectiveness of our marketing campaigns;
- conducting marketing activities targeted at potential customers (on an anonymised and aggregated basis only); and
- crowdsourcing data analytics and hackathon activities (on an aggregated and anonymised basis only).
- When you give us consent (if required):
- To allow you to register for and participate in our events and promotions, including verifying your identity at those events and promotions; and
- To provide you with direct marketing communications in relation to products, services, events, offers or promotions under the categories stated below, provided by: (i) us or our related companies (including our affiliate and subsidiary companies), (ii) business partners, and/or (iii) other third-party providers.
- These marketing communications may:
- be in various forms, including advertisements, newsletters and special events notifications
- be delivered by various methods, such as email, SMS, MMS, WhatsApp, WeChat messages and notifications, smartphone app push notifications, Social Media notifications and direct messaging, including but not limited to, platforms such as Instagram, Facebook, Messenger, YouTube, X (formerly known as Twitter), Weibo, XiaoHongShu, Douyin, in-app messaging and postal mail; and
- promote or offer products or services (including special events and promotions) in the following categories: dining, food and beverage, sports, music, film, clothing and accessories, jewellery, luggage and bags, cosmetics, personal health and hygiene, electronics, home furnishings and other homeware, automobiles, transport and travel, hotels, financial services, loyalty and reward programmes, media services, television and other entertainment services and products, social networking services, payment services, on-line advertising services, other e-commerce, information and communications services, concierge services, and other products and services related to any of the above that we think may be relevant to you based on information you have provided to us (for instance, via your participation in our surveys).
- For purposes that are required by law, such as in response to lawful requests by government or law enforcement authorities conducting an investigation.
- Prohibit users from spreading false information, counteract Internet rumors to maintain information security.
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Withdrawing consent or otherwise objecting to direct marketing
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Who will we share this data with, where and when?
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What rights do I have?
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Who is the data controller?
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How long will my data be kept?
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Our In-Store Photography policy
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Our CCTV privacy policy
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Our Data Analytics policy
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Consent, Social Network Credentials and Account Deletion
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Language
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How do I get in touch with you?
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Changes to the Privacy Policy
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GDPR: Notice for Residents in the European Economic Area
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CALIFORNIA CONSUMER PRIVACY ACT: Notice for California Residents
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PERSONAL INFORMATION PROTECTION LAW: Notice for Residents of Mainland China
We process personal data for the following purposes:
- To conduct our business and pursue legitimate interests -- in particular, to:
- Provide our services to you, including: responding to any questions you may have of us; providing you with recommendations on products in our stores or on our Site; maintaining your shopping cart on our Site; assessing your applications with us for any of our services or loyalty programmes; providing our Privilege Card to you; fulfilling any orders you may make with us (including verification and security checks of your details, performing appropriate anti-fraud checks such as credit / identity checks, processing of your payments, shipping to you the products that you have ordered from us, and processing your returns or exchanges of our products); providing free Wi-Fi services to you at our physical stores; providing mobile application services to you; personalising our services to you and enhancing your experience in using our services;
- Monitor the use of our Site and our services (both online and offline), and use your information to help us monitor, improve and protect our products, content, services (both online and offline) and our Site;
- Analyse trends, usage, browsing and shopping behaviour with us (whether on an individualised or anonymised and aggregated basis), which helps us better understand how you and our collective customer base access and use our Site, stores and services, for the purposes of:
- improving our services;
- responding to customer needs and preferences;
- measuring the effectiveness of our marketing campaigns;
- conducting marketing activities targeted at potential customers (on an anonymised and aggregated basis only); and
- crowdsourcing data analytics and hackathon activities (on an aggregated and anonymised basis only).
- When you give us consent (if required):
- To allow you to register for and participate in our events and promotions, including verifying your identity at those events and promotions; and
- To provide you with direct marketing communications in relation to products, services, events, offers or promotions under the categories stated below, provided by: (i) us or our related companies (including our affiliate and subsidiary companies), (ii) business partners, and/or (iii) other third-party providers.
- These marketing communications may:
- be in various forms, including advertisements, newsletters and special events notifications
- be delivered by various methods, such as email, SMS, MMS, WhatsApp, WeChat messages and notifications, smartphone app push notifications, Social Media notifications and direct messaging, including but not limited to, platforms such as Instagram, Facebook, Messenger, YouTube, X (formerly known as Twitter), Weibo, XiaoHongShu, Douyin, in-app messaging and postal mail; and
- promote or offer products or services (including special events and promotions) in the following categories: dining, food and beverage, sports, music, film, clothing and accessories, jewellery, luggage and bags, cosmetics, personal health and hygiene, electronics, home furnishings and other homeware, automobiles, transport and travel, hotels, financial services, loyalty and reward programmes, media services, television and other entertainment services and products, social networking services, payment services, on-line advertising services, other e-commerce, information and communications services, concierge services, and other products and services related to any of the above that we think may be relevant to you based on information you have provided to us (for instance, via your participation in our surveys).
- For purposes that are required by law, such as in response to lawful requests by government or law enforcement authorities conducting an investigation.
- Prohibit users from spreading false information, counteract Internet rumors to maintain information security.