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For industry veteran Laure Hériard Dubreuil, life wasn’t always about fashion. Years before she worked side-by-side with Nicolas Ghesquière at Balenciaga in the creative studio and Stefano Pilati at Yves Saint Laurent, and a lifetime before the idea of The Webster, one of the hottest boutiques in Miami, ever came to vision, you could in fact find her soaking up the culture and speaking fluent Mandarin in Shanghai.
“I studied Mandarin and Chinese culture, history and civilization for eight years in both Paris and Shanghai universities. It was such an interesting experience and am delighted for the opportunity to spend time again and rediscover the culture.”
Fast forward a decade and her career had found her working in luxury fashion. In the depths of a Parisian winter, she wanted out of the cold and the rain and set her sights on sunny Miami where she set-up The Webster. “It was always a dream of mine to become an entrepreneur, and it was something that my parents strongly encouraged. We opened at the peak of the recession and I was blown away with the support we received from the designers and press. It was energizing!” she says.
The rest is, as they say history, and the store is now a multi-brand fashion destination that has made a name for its numerous collaborations with some of fashion’s most in-demand designers.
“The vision for The Webster from the inception was to offer an incredible selection in a beautiful, welcoming environment. Our assortment is unique as well as the home-like setting we recreate. We spend countless hours on the décor and change the visual merchandise set-ups and displays constantly which encourages clients to discover different or new brands.”
Now, Lane Crawford brings The Webster experience to Asia for the first time in a unique pop-up that also features a range of worldwide exclusive collections that have been curated by the cult Miami boutique.
