Weekly Focus
The Masterclass of AW24: Food for Thought
As we transition into the Autumn/Winter 24 season, it’s the ideal moment to elevate your wardrobe with the standout brands that are redefining contemporary fashion. This season’s must-have labels seamlessly blend innovative designs with luxurious materials, each offering a unique perspective on modern style. From the avant-garde silhouettes of WE11DONE to the effortlessly edgy creations of Rick Owens, each brand offers a distinctive perspective on modern fashion.
As we embrace the season, let these brands inspire your style evolution. In the words of Rick Owens, “Fashion is a way to express yourself,” and this season offers the perfect opportunity to showcase your individuality through these remarkable collections.
Discover inspiration through the thought-provoking insights of the founders behind these labels
Image Courtesy of Bonbom
Bonbom
Bonbom Jo, Designer – For emerging designer, sometimes, our style or design used to be described by others such as ‘mixture of ( ) percent of ‘A’ brand and ( ) of ‘B’ brand but we need to overcome that kind of strangeness. It takes time to make them look at our style as just us. We need time to consistently show the aesthetic and make people understand our own style. So, for me development on distinctive signature design/ silhouette/ way of dressing is so important. Building history, legacy, heritage, story needs time. That’s why the first thing I do when designing is to look at my past collections. I am so happy that I can reference my previous collections.
Image Courtesy of CFCL
Image Courtesy of Helmut Lang
Helmut Lang
Peter Do, Creative Director – How people wear their clothes in the streets inform the way we work in the atelier. What we do in the atelier is to create a system of dressing for everyday living. The way we work is the way we live.
Image Courtesy of Lardini
Lardini
Luigi Lardini, Creative Director – It is necessary to take a look at the past, history and the way of dressing during the years. Taking something from it and revisiting it, bringing new and current changes such as fit, fabrics, details, and small interventions for the needs of current life.
Image Courtesy of Rick Owens by Danielle Levitt
WE11DONE
WE11DONE – There’s beauty to be discovered in what is typically considered, ugly, too
Image Courtesy of Soonil
Soonil
Soonil Kwon, Designer – For me, creation is about infusing my personal aesthetic into design; it’s a form of self-expression. It’s a conscious process of evolution, much like a brand, growing gradually over time. I don’t set a clear vision from the outset; instead, I showcase the evolution of style through the ongoing design of products. Creation should be flexible, driven by purpose, passion and joy, while also allowing for experimentation and mistakes.
Image Courtesy of Baserange
Baserange
Baserange – We aim to tell women’s stories through the intimate medium of lingerie while enhancing the interaction between people and the environment. Our suppliers bring diverse perspectives on craftsmanship and life, providing us with invaluable feedback. This ongoing dialogue among everyone involved is a particularly important aspect of our work.
SANDBEIGE
Sandbeige – Interpreting and reshaping the past serves as a source of inspiration for contemporary designers, who strive to harmoniously blend diverse concepts and sensibilities in pursuit of a modern and refined ethos.
Shop our curated edit of new season arrivals
