Open House | Page 2 | Lane Crawford

Lane Crawford is opening the Spring season with Open House – an event over several days to discover brands and designers brought to Hong Kong from all over the world. This is a curation of young brands and new designers to note, who are all innovating fashion and creating designs that are conscious, quality, and lie outside of seasonal trends.

You are invited to Open House to meet the talents behind Armarium, Beautiful People, Bettter, Gia Studios & LA Collection.

Delve deeper to uncover the story behind each brand

Tell us a bit about your Spring/Summer collection displayed at Lane Crawford’s Open House event. What was your main inspiration for the collection?

Image Courtesy of Armarium

Pragmatism is a concept that has always been present in Armarium's vocabulary. With this first pre collection I imagined the wardrobe of a rigorous woman with a cosmopolitan spirit, who steps out of a metropolitan context and doesn’t take herself too seriously. I imagined a woman in Ibiza, Maldives or St Barts where she can unplug and feel fancy and wild, maybe listening to The xx or Nicolas Jaar.

As the theme for Lane Crawford’s SS25 curation highlights the concept of reimagination for each brand, how would you want customers to reimagine your brand for this season?

This theme is very consistent with the new vision of this collection, because, first and foremost, I’ve tried to reimagine my woman beyond metropolitan boundaries, which, in terms of shape and texture, have always inspired and defined the brand. I would like consumers to do the same.

What do you wish to get out of Lane Crawford’s Open House?

Being supported by a partner like Lane Crawford is a great satisfaction, and being here at the Open House is a true joy. What I will take back with me to Italy from this event is undoubtedly a wealth of new relationships and the satisfaction of having had the opportunity to personally introduce the brand, which in turn allowed people to connect emotionally with it and get to know it in greater detail.

What do you wish to get out of Lane Crawford’s Open House?

Tell us a bit about your Spring/Summer collection displayed at Lane Crawford’s Open House event. What was your main inspiration for the collection?

This season, we introduce ICONS—a new uniform for modern women navigating a complex world. It’s a limited capsule that reimagines his wardrobe for her, pushing the boundaries of upcycling with best-in-class wool and denim tailoring. We take existing garments and breathe new life into them, refining classic menswear silhouettes into something both empowering and effortless. ICONS is about invisible influence—the quiet strength of structured tailoring, redefined for a new era of dressing. It’s for women who want to feel both sharp and comfortable, embracing the power of a well-cut suit without losing fluidity or ease.

As the theme for Lane Crawford’s SS25 curation highlights the concept of reimagination for each brand, how would you want customers to reimagine your brand for this season?

Reimagination is at the heart of BETTTER. With ICONS, we want people to see beyond fashion as just clothing and recognize its transformative power—how something familiar can become entirely new through thoughtful reinvention. BETTTER is not just about upcycling; it’s about redefining the way we consume and interact with garments. We hope this season inspires a shift in perspective—that customers see tailoring not as rigid, but as something fluid, adaptable, and deeply personal.

What do you wish to get out of Lane Crawford’s Open House?

Lane Crawford’s Open House is an opportunity to connect with a community that values both innovation and responsibility. We’re here to exchange ideas, challenge conventions, and open up new conversations about the future of fashion. Ultimately, we want people to experience BETTTER in motion—to touch, feel, and see the craftsmanship behind every piece.

It’s a do-it-all wardrobe for badass women who deserve to be wrapped in something both empowering and comfortable. Each garment embodies the concept of 'invisible influence,' allowing BETTTER Ladies to confidently embrace the tailored structure of men's suits for a truly inclusive and fashion-forward statement.

— Julie Pelipas, Founder

Image Courtesy of GIA STUDIOS

Tell us a bit about your Spring/Summer collection displayed at Lane Crawford’s Open House event. What was your main inspiration for the collection?

The Spring/Summer 2025 collection by GIA STUDIOS is a quiet exploration of balance—between tradition and modernity, structure and softness, simplicity and depth. I was drawn to the idea of reinterpreting elegance in a way that feels effortless yet intentional, where beauty is found in subtle details rather than overt statements.

Inspired by classical Asian silhouettes, the collection refines these elements into something contemporary and understated. Asymmetry, wrap constructions, and obi-inspired accents appear throughout dresses, shirts, and blouses, offering a fluid yet structured approach to dressing. The selection of materials—gabardine, silk, and tulle—enhances this contrast, creating cocoon-like shapes that embrace the body, while the interplay between silk and satin adds a tactile richness.

Beyond the classic black, the colour palette expands into deep reds drawn from nature and folk traditions, muted neutrals reminiscent of aged architecture, and vibrant tones that capture the energy of life. Layering bold hues with softer shades creates a visual dialogue between strength and subtlety, resulting in looks that feel both unexpected and refined.

As the theme for Lane Crawford’s SS25 curation highlights the concept of reimagination for each brand, how would you want customers to reimagine your brand for this season?

I would love for customers to see GIA STUDIOS as more than just a minimalist brand—it’s about refinement, a quiet confidence that resonates beyond trends. I’ve always been fascinated by how fashion can evoke a feeling rather than simply present an image. This collection is not about making bold statements, but rather about a kind of understated beauty, where every detail has intention and meaning.

Through the exploration of colour, texture, and form, I hope to offer a new perspective on luxury—one that is intimate rather than loud, where elegance is something you experience rather than just see. These pieces are designed to live with the wearer, to feel natural yet special, effortless yet deeply considered.

What do you wish to get out of Lane Crawford’s Open House?

For me, this is a rare and valuable opportunity to connect with customers who appreciate thoughtful design and craftsmanship. I believe fashion is more than just clothing—it’s an experience. It’s about how fabric feels against the skin, how a garment moves with the body, and the quiet confidence it brings to the wearer.

Being part of Lane Crawford’s curation allows me to engage in meaningful conversations, to listen to how people interact with the pieces, and to refine the way the brand evolves. More than just showcasing the collection, I hope visitors will sense the craftsmanship, emotion, and storytelling behind every design.

Tell us a bit about your Spring/Summer collection displayed at Lane Crawford’s Open House event. What was your main inspiration for the collection?

Image Courtesy of La Collection

The inspiration behind our Saorsa collection is the 1970's era and most importantly the spirited rebellion against societal norms of that time. The newly found freedom and ways of standing apart of time really speak to me as a designer. I translated this feeling in flowy silhouettes who embody a sense of lightness and fluidity. The colours are our signature black and off whites mixed with neutrals such as beige and sage, inspired by nature stand at the base of this collection. While designing I was very influenced by the soulful melodies of John Lennon and the Beatles, so I automatically infused this sense of freedom and creativity into our SS25 collection. 