Lane Crawford Talks

Revered as a true industry icon, the inimitable Jung Saem Mool is the architect of groundbreaking beauty trends that have captivated the global style set – none more coveted than her signature “No Makeup Makeup” look. Jung’s talents have earned the ardent devotion of the entertainment world’s most celebrated leading ladies, from Lee Hyo-Lee to Song Hye-Kyo, who rely on her skilled touch to elevate their most high-profile red-carpet moments.

Yet her influence extends far beyond the realm of beauty; as a passionate advocate for women’s empowerment, her ethos of embracing one’s unique beauty is eloquently reflected in the philosophy that underpins her namesake brand, inspiring her devoted clientele to shrug off societal constraints and celebrate their most authentic selves.

Here, Jung Saem Mool sits down with Lane Crawford to reveal some of her beauty tips, including her unique seven-pronged approach to makeup and why self-love is at the core of her philosophy.

What I consider most important is natural beauty. This message has been a consistent part of my communication over the past 30 years. Every individual possesses a unique combination of lines, colors, and textures, and it’s through makeup that I help unveil their inherent beauty. Having worked with countless faces over 30 years, I’ve encountered a rich tapestry of diversity and individuality. Each interaction has been a lesson in understanding and celebrating the distinctive features that make every person special. What truly fuels my passion is witnessing the transformation that occurs when someone embraces their natural beauty. It’s a joy to see confidence bloom as they recognise and appreciate their own uniqueness. For me, makeup isn’t just about enhancing appearances; it’s about empowering individuals to embrace their authenticity and shine from within.

Whenever I meet people who lack confidence in their own beauty, I still feel that I have much work to do. To me, everyone’s unique personality and beauty are visible, even when they themselves may not recognize it. I currently reside in Singapore and provide makeup services at the Jung Saem Mool flagship store. Even in Singapore, I encounter a diverse range of clients. Occasionally, some customers express concerns and doubts about how their appearance will change when they start wearing makeup. However, witnessing their satisfaction as they discover new strengths and individuality in their completed look reaffirms my sense of purpose and happiness. When I see individuals who hide their natural beauty behind exaggerated makeup, I feel a desire to highlight their inner and present beauty. It’s this drive and purpose that continually inspire me to develop makeup products and techniques.

My Key 7 principles can be summarised as contrast and balance – ‘Thin & Thick’, ‘Warm & Cool’, ‘Wet & Dry’, ‘Lost & Found’, ‘Simple & Complex’, ‘Focal Point’ and ‘Old & New’. For example, using a creamier (wet) texture concealer and foundation underneath and applying fine flat-cut powder (dry) will adhere well and allow the makeup to last longer. Another example is when the eye makeup is strong (complex), the lip makeup should be more toned down (simple) to give it a more effortless look. The beauty products we use are guided by these 7 core principles that I adhere to.

Make sure to utilise the palette in our cushion product. Applying the puff directly to your face without adjusting the amount can be challenging. If you apply the cushion directly to your face without adjusting, it can result in thick makeup that sits on the surface, emphasising texture and settling into wrinkles. Additionally, always absorb the puff with a cloth or tissue to keep it soft and fluffy. When dealing with dry skin, mix a small amount of “Mool Cream” from the palette with the cushion for a dewy finish, preventing makeup from appearing too heavy or sitting on the skin.

I’m living in Singapore, which is also a hot and humid city. Please remember the following tips I’m sharing with you!

First, temperature control: When your skin temperature is high, base makeup doesn’t absorb well and pores may appear larger. Therefore, temperature control is crucial. Store your skincare products in the refrigerator and use them when they’re cool. Second, amount adjustment: Skin consists of both thick and thin tissues. For areas with thicker tissue (like the forehead and cheeks), apply makeup more generously. For areas with more sweat and enlarged pores (such as around the nose and chin), apply makeup more lightly. If your makeup fades over time or due to sweating, gently remove it and reapply for a natural, maintained make up.