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“Everyone is obsessed with ‘gwang’,” says Glow Recipe’s Sarah Lee. “It means glow in Korean, but it’s the type of glow you see from beneath your skin, it’s not something you can add with iridescent makeup. You see it because your skin is translucent. Glass-like, almost.”
When Lane Crawford visits the Glow Recipe duo in their New York office, they are radiating ‘mul-gwang’. A direct translation of ‘water-light’, both Lee and co-founder Christine Chang’s dewy, sheen-like skin is evidence of their diligent approach to skincare.
After an accumulated 20 plus years within the industry, including at cosmetics giant L’Oreal, the duo launched Glow Recipe, a K-Beauty destination that sources the best of natural and cruelty-free Korean beauty brands from Seoul’s best-kept secret beauty zones and introduces them to the rest of the world.
Like so many Korean woman, skincare has always been a part of their lives. “Korean beauty for me has always been about that mother daughter bond. It’s one of the first things you learn from your mum growing up. You watch her vanity, patting her skin, caring for it, always hiding from the skin with her umbrella and her hat - skincare is a way of life for her. She instills those values in you very early on, and it’s something you carry with you throughout your life,” explains Chang.
“Everyone is obsessed with ‘gwang’, It means glow in Korean, but it’s the type of glow you see from beneath your skin, it’s not something you can add with iridescent makeup.”
“A big part of what we do today is about carrying on those values. It’s a holistic approach to beauty trained from mothers and grandmothers,” explains Lee. “It’s interesting coming to other countries and realising that that not everyone is so skincare obsessed!”
Glow Recipe’s exclusive edit for Lane Crawford includes K-Beauty sets that target skin issues including enlarged pores, ageing and dryness using the power of ‘super food’ ingredients such as parsley, artichoke, centella and cacti to restore your natural ‘gwang.’
They are also introducing the ‘10 Days to Glow’ masking set. “You know how you do a green cleanse to reset?” explains Lee, “I’ve been travelling a lot so I’ve started doing my once quarterly mask routine. It’s one sheet mask every single day for 10 days, I find it helps me reset the skin,” she says. “It’s also perfect to adopt for the holiday season when you have a lot of events on and late nights,” adds Chang.
With one more look at their translucent skin, we’re sold.
