Feel the Bass
A tribute to one of the most celebrated shoe styles in history.
When your celebrity entourage includes big-name legends like Michael Jackson and James Dean, you know you’re doing something right. Sitting on a wealth of rich history, G.H. Bass has set the tone for an all-American classic. As a new brand for LaneCrawford.com, we celebrate one of Bass’s signature creations. A distinctive blend of New England prep and timeless sophistication, this brand of over 140 years is here to stay.
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The Weejuns Loafers
Since becoming the sole owner of a local tannery in Maine in the late 1800s, George Henry Bass never looked back. Officially called G.H. Bass & Co., it was a chance shoe discovery in Norway that led to their most iconic piece – the Weejuns loafers.
A play on the word “Norwegians”, the Weejuns were introduced into their line up in 1936, becoming an instant success with both men and women. In the 40’s and 50’s, people began slipping dimes into the slits of the Weejuns – hence the term “penny loafer.” When King of Pop Michael Jackson was seen making his moves wearing a pair of Bass Weejuns in his 1983 “Thriller” music video, the shoe was affixed as one of the most definitive emblems of American history.
The Technique
The moment you slip your foot into a pair of Weejuns, you know it was built to last.
Using the same construction method as introduced in 1936, the genuine moccasin construction is synonymous with enduring quality and style. With each pair painstakingly hand-sewn together, details like premium leather materials and the classic “penny keeper” strap make for an everlasting style.
Watch and discover what it takes to make a pair of Weejuns loafers.
The Pop-Up
Inspired by their American heritage and a collegiate aesthetic, the Bass Spring/Summer 2013 collection is set against a display of vintage spray-painted luggage. Incorporating classic elements with a kick, expect to see bold pops of colour, retro scarf prints and graphic monochromes.
View these styles and more at Lane Crawford Canton Road Until April 19th.