RUOHAN is an everyday luxury womenswear brand founded in March 2021 by Chinese designer Ruohan Nie. Prior to launching RUOHAN, Ruohan gained experience at The Row, Melitta Baumeister, and La Garconne. The brand focuses on exceptional fabrics, impeccable details, and precise tailoring to create a timeless wardrobe with subtle attitudes. A standout feature this season is RUOHAN’s knitwear, marking the designer’s third journey into knits. The team has experimented with various yarns and brushing techniques to create captivating textures that truly stand out.
Launching exclusively at Lane Crawford, the RUOHAN exclusive capsule is a curation of minimalistic yet distinguished staples showcasing impeccable details and exceptional fabrics for the sophisticated, everyday woman.
This time around, Seville Chow, Head of Fashion Merchandising at Lane Crawford, visits the RUOHAN studio in Shanghai for an insightful conversation with our guest curator - Ruohan Nie. Together, they explore how her vision, designs, and styles come together to create everyday luxury fashion, accompanied by an exclusive preview of her latest collection debuting at Lane Crawford.
Read on for the full interview and discover the timeless silhouettes of the new collections by RUOHAN
ON HER FAVOURITE PIECE
Seville: I think how the trip came about is last year you developed a special project for us, which we will be launching an exclusive capsule this Autumn/Winter in line with your Autumn/Winter collections. Is there any favourite piece that you can share with us?
Ruohan: Yeah definitely. One of my favourite pieces should be the cave. It was woven 600 hours by one worker, and it’s the first time actually I make something using these many hours. So, the experience for me is very interesting.
It was woven 600 hours by one worker, and it’s the first time actually I make something using these many hours. So, the experience for me is very interesting.
ON HER VISION AND DESIGN
Seville: How do your ideas, design and styles incorporate to become everyday fashion? How do you interpret that?
Ruohan: “You’ll discover key pieces that showcase the brand’s youthful vibe with our entire Ruohan collection. We’re still building the entire wardrobe and hopefully through years and years, we have a larger scale of category to prepare this full look for our women.”
We’re still building the entire wardrobe and hopefully through years and years, we have a larger scale of category to prepare this full look for our women.
ON HER EXCLUSIVE NEW COLLECTION
Seville: So, can you share three words to describe your new collection?
When asked to describe her new collection, she expressed it embodies a “matured, elevated, and effortless spirit,” highlighting a focus on simplicity and clarity in each piece. She also noted the importance of “staying simple and conclusive for the new collection.”
Matured, Elevated, and Effortless Spirit
This collection originally began with a focus on fabrics, as early spring feels more like a transitional style for us. We started with a small fabric card that includes a variety of yarns, ranging from luxurious cashmere to different types of silk—everything from pure silk to silk organza and silk-cotton blends, along with lightweight and heavier fabrics that make up the entire early spring collection.
Mark your calendars for the online launch of RUOHAN’s new collection on October 18
