BEAUTY:
TRENDS TO KNOW FOR 2020

How a product feels on your skin is an easy way to tell whether or not it’s working – it’s that tingling sensation that occurs when you begin using exfoliating acids, or the cooling sensation from cold metal tools that assist in de-puffing (if they’ve been stored in the fridge). And let’s not forget, the finish of a product can be important, too – what good is a body oil if it doesn’t have a dry finish so you can throw your clothes on afterwards? Do you prefer a primer that leaves a tacky residue for your make-up to stick to, or a silicone-enhanced one that blurs and leaves a silky feel?

You’ve got enough steps in your routine, but if you have targeted skincare concerns, sometimes you just need a little extra TLC in the form of a booster. These add-ons to your serum or cream can help to combat specific problems, whether it’s hydration, discolouration, fine lines or acne. While layering serums is one option, boosters actually save time because they can be mixed into your existing regime without you having to wait for your skin to absorb them.

Once two worlds, skincare and make-up are mixing and merging in ways that are only going to benefit beauty lovers. It began with BB creams, which provided coverage while hydrating and nourishing the skin, and now more and more make-up products are being infused with beneficial ingredients that won’t block pores. Look for lipsticks with emollients, under-eye concealers that moisturise and pressed powders that contain similar properties to serums.

Until recently, many vegan brands only offered neutral brown tones that were fine for everyday but could rarely deliver real colour promises. No more. Today, a fast-growing vegan make-up world offers colours that are bright and bold, even without the use of ingredients like carmine which is derived from beetles and was once the backbone of the cosmetic industry’s reddest reds.