The Australian label C/MEO COLLECTIVE launched in 2010 and has generated a reputation for its emphasis on a strong aesthetic and its use of vivid prints, shapes and materials. The womenswear label is designed for those who want to indulge in experimentation with its yearly collections providing 11 unique capsule wardrobes. The label is multifaceted in its innovation and has an assertive vision of future trends with head designer Siham Elmawey looking to create a ‘collage of wearable innovation’.