After spending 15 years archiving denim regalia, British designer Jason DENHAM set up his namesake brand in Amsterdam in 2008. A pioneer in developing new denim technologies and washes, Denham has injected a new zest into the denim industry. Alongside the ‘refined modern sensibility' of the denim wear, the brand also creates simple t-shirts and dresses. The label’s five range of jeans incorporate small but sophisticated details like fishbone-lined hip pockets.
