Founded in 2015 by Joseph Li, saam1 takes influence from traditional Chinese heritage and merges it with modern, masculine designs and high quality fabrics. Inspiration is drawn from global citizens; a clash of new and old pop culture and personalities, including rapper Skepta, artist Jean-Michel Basquiat, publisher Maxime Buchi, philosopher Bruce Lee and many more. The name saam1 comes from the generic term for ‘clothing’ in Cantonese, a nod to the brand’s birthplace Hong Kong.